HELLO, nice to meet you!
ABOUT ME
Hi, I’m Erica! I am a digital marketer, event crafter, and design enthusiast currently working in the performance marketing industry. I greatly enjoy exploring new cities - big or small, snapping amateur photos, taking on side design projects, organizing complete messes, living the suburban life, and staying on top of the latest social media and marketing trends. I have a strong passion for finding ways to problem solve the needs of others though branding, design, event marketing, and digital marketing. Above all, I aim to ensure that all my gifts and talents are used with honesty, integrity, and to bring success for those I work with.
WHY I LOVE MARKETING
Although marketing and design is often behind the scenes, my work is very much at the forefront of what people see when they first visit a brand. It is a way for me to use my creativity to tell a story that leaves visitors with a positive first impression. Marketing touches on every part of a business - informing, selling, engaging, and building reputation - which makes it an integral part of a company’s growth. I really enjoy the versatility of marketing and its impact on so many different touchpoints within a company.
MY PERSONAL AESTHETIC
Because I have a strong love for organization, I like my messaging and designs to air on the side of simplicity, clean lines and the mentality that less is more. That being said, I am never afraid to try something new and enjoy the challenge of working with brands that push me outside of my comfort zone.
